WE DON’T FOLLOW THE MARKET
WE LEAD IT
Built for Wellness Disruptors.
The wellness industry has a problem.
It's stuck in clinical sterility while the world craves authentic connection.
That's where we come in.
I’m Bella Coupet, founder of The Coupet Collective, and I built this agency on a simple belief. Wellness brands shouldn't have to choose between being credible and being captivating.
Since its inception, we've been proving that pharmaceutical companies, medical spas, telemedicine platforms, wellness clinics, and supplement brands can break industry rules while delivering results that matter.
[ While remaining compliant ]
The Story Behind the Collective
The name says it all.
This isn't just about one person or one perspective—it's about bringing together the right minds, the right vision, and the right strategy to create something bigger than the sum of its parts. We're building a network of disruptors who refuse to settle for "that's how it's always been done."
As a wellness enthusiast without a traditional medical background, I've learned to speak both languages fluently: the clinical precision that builds trust and the human storytelling that creates connection. It's this unique blend that enables us to explain complex medical concepts in ways that actually resonate with real people, allowing them to make informed decisions about real health & aesthetic treatments.
What Makes Us Different
While other agencies copy what's working in wellness marketing, we're busy creating what's next. Our approach is rooted in three core principles:
Deliberate Strategy - Every campaign is built on a deep understanding of both the science and the audience
Disruptive Design - We create scroll-stopping visuals that stand out in a sea of clinical sameness
Strategic Storytelling - We transform complex medical information into compelling narratives that drive action
Based in Los Angeles but serving clients nationally, we're also building a network of videographers, photographers, and creative experts across the country to ensure every project gets the attention it deserves.
Our clients range from compounding pharmacies serving healthcare providers and telemedicine platforms to wellness clinics and med spas, helping people transform their lives.
What do they all have in common?
They're ready to lead their markets, not follow them.
Ready to Disrupt Your Industry?
If you're tired of blending in the sea of every other wellness brand, if you're ready to make complex health information accessible and engaging, and if you want to lead your market instead of following it, let's talk.
The wellness industry is ready for change.
Are you ready to be part of the movement?
