Who is TCC?
✢ The wellness industry has a problem.
✢ I'm Bella Coupet, founder of The Coupet Collective, and I built this agency on a simple belief:
Wellness brands shouldn't have to choose between credibility and captivation.
Since its inception, we've been proving that pharmaceutical companies, medical spas, telemedicine platforms, wellness clinics, and supplement brands can break industry rules while delivering results that matter.
✢ It's stuck in clinical sterility while the world craves authentic connection.
That’s where we come in.
Casandra
Lead Brand & Content Strategist
Cas is a marketing strategist and creative professional specializing in social media management and brand strategy across tech, media, podcasting, and music industries.
With a comprehensive skill set spanning end-to-end brand development, Cas delivers full-scale social media management, building pages from the ground up, creating analytics reports and content calendars, developing brand guidelines, designing templates, and conducting market analyses—she’s done it all. Her expertise extends to video production, SEO optimization, email marketing, community engagement, paid social, and targeted outreach campaigns.
Drawing from experience across newsrooms, tech startups, and creative platforms, Cas combines data-driven insights with authentic storytelling to craft campaigns that truly resonate. By taking the time to understand each brand's unique values and voice, Cas creates cohesive narratives that build meaningful connections and drive measurable results.
Cas's global background, having lived abroad in Belgium and South Korea, has shaped her ability to adapt seamlessly to different environments. This cross-cultural fluency, combined with her innate curiosity, drives her approach to marketing: always seeking fresh angles, stepping outside comfort zones, and embracing new experiences.
Outside of work, Cas enjoys traveling, attending concerts, going down YouTube rabbit holes, and trying new activities to deepen her understanding of her abilities and interests. Currently, she’s been exploring creative coding in p5.js and produces music in Ableton Live.
Our Values
( 01 )Understanding Your Brand and Mission
We don't believe in blanket approach marketing. Before we create anything, we immerse ourselves in what makes your brand different. Your story, your audience, your vision—we take the time to understand it all so every piece of content feels authentically yours.
( 02 )Transparency
You'll always know where your investment is going, how campaigns are performing, and what we're adjusting along the way. Our clients aren't kept in the dark—they're brought into the process as strategic partners. Clear communication isn't just a value for us, it's how we operate every single day.
( 03 )Your Success is Our Success
We're not here to check boxes and send invoices. When your business grows, when your social engagement doubles, when you finally have a marketing system that works without constant oversight—that's what drives us. We measure our success by yours. Your wins are our wins, and we're genuinely invested in seeing you become the authority in your space.
callconsultationAre we a perfect fit?
We offer a free 30 min call to see if we’re a perfect match.